Design

Every idea needs to be properly shaped and visualized to come true. We transform vision into smart human-centered products that have a lasting impact.

UX Design

We will enhance user satisfaction with a product or service by improving the usability, accessibility, and pleasure provided in the interaction with the product.

Methodology

Jobs-to-be-done, Human-centered design, Lean UX canvas, Value proposition canvas, 4Ds framework

We will

  • Define the information architecture of a product
  • Create experience maps and user journey flows
  • Perform UX audit of an existing product
  • Build current and favorable user journeys

What you get

  • Information architecture diagram in .pdf
  • Experience maps in .pdf
  • User journey diagram in .pdf
  • UX audit report .pdf
  • Accessibility (WCAG 2.1) report in .pdf

Prototyping

We will create a graphical skeleton of a product, that guides the content, functionality, and an interactive prototype to simulate product functionality.

Methodology

Human-centered design, Responsive design, Information architecture, Rapid and Paper prototyping, Storyboarding

We will

  • Define content structure and volume
  • Determine navigation flow
  • Put existing screens into a logical sequence
  • Build up main user flows and activities

What you get

  • A clickable interactive prototype, accessible via the link
  • Full prototype map in .png
  • Source files in .fig or .sketch or .xd

UI design

We will create a visual design of product elements and screens to build an attractive look and feel, the presentation and interactivity of a product.

Methodology

Color and Typography theory, Atomic design, Human-centered design, Grids framework, Responsive design, WCAG

We will

  • Define primary colors according to branding
  • Setup typography rules and fonts
  • Create a visual design of elements and screens
  • Create an interface style guide
  • Prepare assets for the development

What you get

  • Screen mockups for the desired screen sizes in .png
  • A clickable interactive prototype, accessible via the link
  • Source files in .fig or .sketch or .xd

Illustrations and imagery design

We will shape and represent a thought, an idea, a process, into an exciting visual artefact.

Methodology

Color and Typography theory

We will

  • Come up with ideas and metaphors
  • Create fast drafts and visual styles
  • Create high fidelity illustrations and icons
  • Prepare illustrations for the preferred usage
  • Create a consistent unified visual style

What you get

  • Illustration assets in the desired format
  • Materials ready for printing if applicable in .pdf or .tiff
  • Source files in .fig or .ai or .psd

Animations and micro-interactions

We will explore and create visually pleasing experiences by bringing static elements, images, components, and whole stories to life.

Methodology

Color and Typography theory, Storyboarding

We will

  • Create storyboards and ideas for animations
  • Define animation rules
  • Create high-fidelity animation movies
  • Prepare specifications for the development

What you get

  • Animation assets in .mov or .json
  • Source files in .aep

Identity & Branding

We will proceed into the individual style and visual distinction development that will make up the new brand identity of the product.

Methodology

Surveys, Personal interviews, Jobs-to-be-done, Color theory, Perception theory

We will

  • Create a logo and color palette
  • Define typography and iconography
  • Define online and offline use rules
  • Create photography/image style

What you get

  • Brandbook and styleguide in .pdf
  • Logo assets in .png and .svg
  • Fonts in the corresponding format
  • Brand usage examples in .pdf
  • Printing collaterals in .pdf and .tiff

Pitch presentation design

We will come up with a visual explanation and representation of a thought, idea, or concept within a style.

Methodology

Color and Typography theory, Behavioral economics, Perception theory

We will

  • Come up with ideas and metaphors of the idea visualization
  • Fit and adjust the content by the audience
  • Create a persuasive presentation
  • Verify and ensure that the displayed data is reliable
  • Prepare slides and presentation for online and offline use

We will

  • Come up with ideas and metaphors of the idea visualization
  • Fit and adjust the content by the audience
  • Create a persuasive presentation
  • Verify and ensure that the displayed data is reliable
  • Prepare slides and presentations for online and offline use

Requirements documentation

We will create detailed documentation that creates a clear vision of a structure, requirements, acceptance criteria of an emerging product.

Methodology

Declarative Requirement Statements, Data Models

We will

  • Define the scope of a project with priorities
  • Write detailed requirements (SRS)
  • Come up with detailed acceptance criteria
  • Define KPIs for product launch and operation

What you get

  • Product requirement document in .docx
  • Strategic roadmap in .pdf
  • Release plan in .xlsx

Let’s work together.
We’d love to hear from you