Hecate Mapbox
AI-powered Location-based CRM

An innovative data visualization platform designed by a software development agency
Dark-mode tablet interface displaying a customer needs network diagram designed by a software development agency

Intro

About Project

Hecate Mapbox is a location-based CRM that enables small and medium businesses to get more insights from their customers' information. It helps collect the data, organize it, and represent it as smart map overlays.

Client

Hecate Soluciones S.A.

Costa Rica, 2019

Services

Research, UX/UI Design

Software Development

Challenge

The Challenge

We were challenged to create a proof of concept and verify this idea based on a small number of businesses located in Costa Rica.

Would SMBs use the data and get meaningful insights when they see the properly visualized data?

Result

AI-powered Location-based CRM

As a result of our journey with our client, we delivered a visually crisp, minimum lovable prototype (MLP) of the platform that presented the power of location-based data visualizations. We concentrated on the intuitiveness of use and the ease of setup that is crucial for each SMB.

We

  • Researched the market
  • Came up with concepts of the system
  • Created visual style and UX
  • Delivered the required features
  • Launched the platform

Client

  • Crystallized the idea
  • Understood the USP options
  • Got visually outstanding branding
  • Got a prototype for fundraising
  • Got the working system delivered

Style

Visual Direction

After the comprehensive research, we were able to define several key points for the visual style: it should be minimal, focus on the data representation, and emit trust. Still, it should stay aside from the corporate flavor.

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Interface showcases a data-driven user profile designed by a software development agency
Interface showcases a data-driven user profile designed by a software development agency

Features that simplify 
the complexity

  • Ample Visualization

    Heatmaps, diagrams, charts, everything is built to convert data into meaningful, easy-to-get insights to make data-driven decisions.

  • Automated Data Collection

    Driven by crawlers and publicly available APIs, covered with an AI engine, the system captures customer feedback and dozens of additional data points.

  • Sweeping Analysis Tools

    Hecate Mapbox provides a comprehensive AI-powered data analysis toolset customized per SMB usage to provide meaningful insights.

  • Incredible Ease of Use

    The self-service system is built so everyone can start using it and get business value in several hours. No commitments, no hustle!

Dark-themed tablet interface designs by a software development agency
Dark-mode tablet interface displaying competitor data analytics with heatmap visualization and timeline graph, developed by a software agency

Impact

How We Helped

Hecate Mapbox was launched in closed beta in mid-2020, providing the new exciting digital experience for a pre-selected list of early adopters.

Services

  • Business analysis
  • UX design
  • Wireframing & Prototyping
  • Software development

Technologies

  • Typescript
  • React + AntV
  • Node.js + Strapi
  • GraphQL + PostgreSQL
Customer map visualization in a dark-themed interface, designed by a software development agency
Customer map visualization in a dark-themed interface, designed by a software development agency

Hecate Mapbox
by the numbers

  • 30

    SMBs

    got early-bird access to the system and continued using it on at least a weekly basis.

  • +20%

    Net Promoter Score

    average growth was reported by Hecate users in 3 months of use.

  • 2.5

    Hours

    on average it takes to integrate the system into the existing business processes

  • 5

    Months

    it took the team to get from the first meeting to the initial platform launch.

  • 14

    Visualization types

    are used to convert unreadable tables into easy-to-use map overlays and meaningful charts.

Let’s work together.
We’d love to hear from you